# From creative process to outcomes

> Uniswap founder Hayden Adams and multimedia artist KidSuper come together for a dynamic conversation on creativity, branding, and the intersection of crypto and culture. From Uniswap’s iconic airdrops to groundbreaking fashion moments at Paris Fashion Week, they explore how experimentation, risk-tak...

- URL: https://a16zfrontier.com/posts/videos/from-creative-process-to-outcomes
- Authors: [Sonal Chokshi](https://a16zfrontier.com/team/sonal-chokshi), [Hayden Adams](https://a16zfrontier.com/team/hayden-adams), [KidSuper](https://a16zfrontier.com/team/kidsuper)
- Published: 2025-02-15
- Updated: 2026-10-15
- Focus areas: company building, tech trends
- Format: videos

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Uniswap founder Hayden Adams and multimedia artist KidSuper come together for a dynamic conversation on creativity, branding, and the intersection of crypto and culture. From Uniswap’s iconic airdrops to groundbreaking fashion moments at Paris Fashion Week, they explore how experimentation, risk-taking, and storytelling drive innovation.

[Embedded media](https://www.youtube.com/embed/87f1-TqTAJ8)

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